From JLS condoms to Manics party poppers, there seems to be no end to the lengths musicians (or rather their labels) will go to ensure we buy tacky crap with their logo on, moreso now that bands have to contend with a recovering economy and largescale piracy, amongst other such bother.
Personally I've never been one to buy into that kind of thing; admittedly I've been known to get a poster or two in my time, but largely I think the music is more than enough. I'd much prefer to use the money to see them at a gig rather than get some t-shirt that my mother will inevitably shrink in the wash.
However, the latest addition to the mountains of merch is something I think I can get behind. Rather appropriately, Northern band Elbow are set to release their very own brand of beer.
Robinson's brewery have created their very own brand of beery goodness as a tribute to the homegrown band's current success, having played some of the biggest festivals in the country and managing to pick up a second Mercury nomination for Build a Rocket Boys!
While the beer had previously only been available in the band's local city of Manchester, Robinson's have decided to roll out Build a Rocket Boys! beer and cask ale to the rest of the country as from October, with a significant percentage of sales going towards Oxfam's East Africa famine appeal.
As a fan of the frothy stuff, I'm intrigued to see if this will actually be any good. It's certainly a marketable idea in an age where many are scrimping on the luxuries but still want to enjoy a nice cold pint or two.
If you're interested in finding out just what Build a Rocket Boys! tastes like, keep an eye on 'Elbow beer' on Facebook for more info on when the beer will be released.
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